How sexual wellness became a hot topic (THE TELEGRAPH)

Bloomingdales is the latest mainstream retailer to cater for ‘self-love’ – another sign that society’s attitude towards sex is changing.

Forget yoga, meditation or wild swimming. The booming wellbeing trend of the moment is sexual wellness, with Bloomingdales, the famed New York city department store, jumping on the bandwagon last week by announcing it was introducing its very own sexual wellness shop online, offering a collection of “the ultimate self-love essentials” featuring vibrators, massagers, body lotions, lubricants and creams.

The flagship store’s adventurous move follows mainstream retailers, such as Boots and Ocado here in the UK, in setting up dedicated spaces on their websites for sexual pleasure allowing consumers to pop lube and vibrating rings in with their weekly shop.

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